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Friday, May 21, 2010

KFC Gimmick Selling Cruelty and False Compassion

Kentucky Fried Chicken has a new marketing ploy. They are still selling animal cruelty in a bucket, but this time they're selling their potential cancer-causing chicken, ironically enough, to help those with breast cancer. That's right, for every pink bucket of dead chicken parts you buy, KFC says it will donate 50 cents to the Susan G. Komen Breast Cancer Foundation. But wait, it doesn't stop there. The Susan G. Komen group is also a major player in the cancer-money-grab-game for taxpayer money used for cruel and unnecessary animal experiments, which means more than just chickens are suffering.

All in all, what this KFC publicity stunt amounts to, besides a false sense of compassion, is: millions of dead chickens; tortured mice and monkeys confined in research labs; the preying on those with breast cancer and those who have lost loved ones to breast cancer; the promotion of unhealthy, potential cancer-causing "food;" ineffective and wasteful breast cancer research and - ultimately - lots of money in KFC's pockets! (That's a lot of cruelty in one bucket!)

And, I'm not the only one who has a problem with this campaign. The group, Think Before You Pink, which encourages consumers to ask critical questions regarding pink ribbon promotions, believes that this campaign will do more to increase KFC's bottom line and the waist line of Americans, than cure breast cancer.

So, what can you do to sincerely join the fight against breast cancer without being cruel to yourself or animals? First, do yourself and chickens a favor, and don't eat them. Secondly, support a breast cancer charity that puts charitable dollars toward sensible measures and the latest technology, not baseless, archaic animal experiments. Find a humane charity at the Humane Charity Seal of Approval.

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