Thursday, August 18, 2016

Be Fair Be Vegan Calls for an End to All Animal Use

The Vegan Vine
Rising above 1500 Times Square and the Jacob Javits Center stands the most ambitious social justice campaign ever to be launched in New York—“Be Fair Be Vegan.” The powerful imagery and messaging introduces viewers to the sentience of animals by using evocative close-up images and messages demonstrating that other animals experience emotions just like humans do.

For four weeks, these provocative slideshows will be displayed in two of the highest profile billboard locations in the country and will be accompanied by a series of 200 street posters throughout Manhattan. The campaign invites passers-by to consider the circumstances of the victims of the animal production industry while seeing them for who they are: feeling, caring beings who value their lives and their families.

The campaign is the brainchild of Joanna Lucas, a writer, visual artist and animal rights activist. Joanna created vegan outreach materials and campaigns for Peaceful Prairie Sanctuary where she studied and chronicled the rich lives of animals who are commonly dismissed as food or objects of use. “We want people to consider their obligations to these often invisible animals, consider that they are sentient beings with complex relationships and lives of their own,” said Lucas.

Actor Joaquin Phoenix commented on the billboards, saying “I believe that the Be Fair Be Vegan campaign is much-needed because, in addressing our speciesist attitudes toward other animals, it encourages us to consider that our core similarities are far deeper than our surface differences. Now, more than ever, the world needs to hear this message.”

The Vegan Vine

Angel Flinn, Outreach Coordinator for the educational organization Gentle World and a media spokesperson for Be Fair Be Vegan, noted that “animal slavery is the most widespread and socially accepted injustice of all time. Many people are becoming aware that the animal industry is destroying much of the natural world, as well as harming human health. But the more salient issue is that the very existence of this industry is a violation of the most basic rights of those it enslaves.” Flinn has been an animal rights activist and writer for 10 years, advocating for widespread veganism as the only way to achieve justice for non-human animals.

According to Dr. Richard Oppenlander, “asking someone to adopt a vegan way of life should no longer be viewed as an infringement of individual rights since it is actually the other way around." Dr. Oppenlander is a sustainability consultant and author of the award-winning book, Comfortably Unaware. He has spent 40 years studying the effects of agriculture on our planet and serves as an advisor to world hunger projects.

New York City is the first stop for this campaign, chosen because of the high impact, sheer volume of foot traffic, and the diverse cross section of humanity that travel the city streets. The movement has enlisted passionate volunteers and organizers, as well as the vegan marketing and PR agency, Scout 22. “Our goal is to spread this campaign to other cities,” said Lori Amos of Scout 22 PR. “Launching this movement in NYC was strategic. What could create more of a buzz than to be front and center at the Crossroads of the World—Times Square?”

Be Fair Be Vegan believes the overwhelming violence in the world is a sign that we need to examine the root causes of our problems, including the disturbing nature of our relationship with non-human animals and to recognize that they are no more meant to be our possessions than are people with different colored skin, women, children, or any other living beings.

The Vegan Vine

The campaign management hopes that consumers will take back control and demand an end to the use of animals as commodities and resources. The victims they are advocating for include the wild animals who are hunted and exterminated by this reckless, destructive industry, as well as the domesticated animals bred into existence for our use, confined (whether in crates or pastures), and ultimately killed so that people can make use of the products of their misery.

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Rose Reina Rosenbaum said...

I'm looking forward to seeing the slideshow. I've been vegan for almost 20 years. It breaks my heart to continue to see these poor sentient beings suffer at the hands of us humans.

buffalo said...

What a great historic campaign that is attracting the attention of millions.